xenith

XENITH

OVERVIEW

who they are

Xenith is the only manufacturer to exclusively design and produce 5-Star helmets under the widely accepted Virginia Tech star system. Other companies have 5-Star helmets, but they also provide 4-Star, 3-Star, and 2-Star products. The Xenith philosophy is that if a helmet does not excel under the most stringent testing available, it should not be on the field. That belief system inspires innovation in design and led to the Xenith EPIC being crowned as the top-ranked helmet in the 2015 NFL Health & Safety Report. Xenith’s headquarters and production facility is 66,000 sq ft., located within the city of Detroit.

“The Xenith philosophy is that if a helmet does not excel under the most stringent testing available, it should not be on the field.”

WHAT WE DID

CREATIVE DIRECTION PHOTOGRAPHY

We were commissioned to do a photoshoot of Xenith’s Peak ISO collection, their first-ever seasonal capsule collection. This sportswear line is their chance to transcend football and elevate what athletes want when they’re not on the field. Featuring the most in-trend styles, premium fabrics, and elevated construction models, Peak ISO was created to be playful and purpose-focused apparel.

With a collection of popular silhouettes, Peak ISO pieces layer well for warmth and freedom of movement, while featuring an autumn color palette perfect for fall football weather.