RiDetroit

TOUR COMPANY

OVERVIEW

who they are

RiDetroit is a tour company based in the city of Detroit. RiDetroit creates personalized walking or bike tours through the captivating district of Eastern Market. The company focuses on connecting the community through family-friendly rides that are accessible at all skill levels.

WHAT WE DID

EXPERIENTIAL MARKETING

We partnered with RiDetroit for an electric bike tour in celebration of Juneteenth. Each attendee received an exclusive collaborative t-shirt and were able to experience a “Celebrate Freedom” ride through the city of Detroit. Our goal was to support a Black-owned company and bring people in the community together in a socially-distanced way during a pandemic.