PUMA

PALACE GUARD DINNER

OVERVIEW

who they are

Puma, the third-largest sportswear manufacturer in the world, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories.

“The Palace Guard solidified its spot at the top when it scored back-to-back championships in 1989 and 1990.”

WHAT WE DID

DESIGN EXPERIENTIAL MARKETING

We were tasked with planning an event to celebrate the 30th Anniversary of the Puma Palace Guard Sneaker. Isaiah Thomas of the Detroit Pistons wore the Palace Guard during the Bad Boy Era. We invited 40 of Detroit’s TasteMakers (Detroit’s Bad Boys) to a night of food, drinks, seeding packages, and our Make It your Activation. The event was an intimate experience and allowed us to not only celebrate the re-release of the Palace Guard but to create an exclusive experience as if Puma and DISTINCT LIFE were inviting guests into our own home to watch a basketball game as a family.