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PUMA
DISTINCT LIFE MONOCHROME CAMPAIGN
OVERVIEW
who they are
Puma, the third-largest sportswear manufacturer in the world, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories.
“Black and white photography erases time from the equation.”-Jason Peterson
WHAT WE DID
DESIGN EXPERIENTIAL MARKETING
Puma collaborated with our agency director, Rick Williams, to create a collection that honors monochromatic art and photography. Our agency designed the PUMA x DISTINCT LIFE IGNITE Limitless and the Suede V2 shoe. Along with the shoes, we also created collaborative apparel that included photographs shot by Rick Williams taken in Los Angeles, New York, Chicago, and Detroit.