DISTINCT LIFE X NATUREL
who they are
Jansport is known for well-designed bags and outdoor gear to equip people for great adventures. The brand is committed to making bags and outdoor gear to provide its customers with an experience. Jansport reached out to our agency to create a collaboration with another Washington, DC artist by the name of Naturel to create a collection of backpacks inspired by exploring urban environments.
“NOT SO LONG AGO, STUDENTS JUST CARRIED SCHOOLBOOKS IN THEIR HANDS.” – Jansport
WHAT WE DID
Creative Direction Photography Design
We told the story from the perspective of the creatives who were using their different skill sets to explore environments where the landscapes, people, and architecture help tell the story. More and more artists and photographers are using diverse methods of photographing big city scenes through portraiture, architecture, and culture and events that occur in our daily lives. Through the evolution of backpacks, Jansport is a brand that is mentioned as one of the pioneers of changing expectations of what a backpack can carry and where it can take you.