FOOT LOCKER

OVERVIEW

who they are

Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, Runners Point and Sidestep. With 3,129 retail stores in 27 countries across North America, Europe, Asia, Australia, and New Zealand, as well as websites and mobile apps, the Company’s purpose is to inspire and empower youth around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community.

“The Power Store model allows us to scale our consumer connectivity into many more markets in the future.” – Frank Bracken

WHAT WE DID

BRANDING STRATEGY Photography

For the Footlocker Community/Power Store Grand Opening, Footlocker needed us to design a collection of products that told stories about the city of Detroit. We designed five shoes for four iconic shoe brands; Converse, Asics, Timberland, and Puma. We also partnered with other Detroit-based clothing brands like Dirt Label to create an apparel collection along with the iconic shoe brand Nike, for the grand opening.