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who they are

Comedy Central is an American pay television channel owned by ViacomCBS through its ViacomCBS Domestic Media Networks division’s Entertainment & Youth Group unit, based in Manhattan. The channel is geared for mature audiences and carries comedy programming in the form of both original, licensed, and syndicated series, stand-up comedy specials, and feature films. Comedy Central needed branding, a theme song, wardrobe consulting, photography and experiential marketing for their series Detroiters. 

Next time when they ask you where you from, you can say Detroit City where we get back on our feet.” – DISTINCT LIFE


Branding STRATEGY Experiential Marketing

Detroiters was Executive produced by Lorne Michaels and `Saturday Night Live’ alumnus Jason Sudeikis, `Detroiters’ stars best friends and Detroit natives Sam Richardson and Tim Robinson as fledgling ad men in the Motor City. Lacking the resources to challenge the money, connections and talent of big corporations, the guys rely on relentless ambition to build a local advertising empire. And no matter what happens, Tim and Sam’s love for each other and their city never wavers. Richardson is best known for his role on `Veep’, while Robinson is a former `SNL’ cast member-turned-writer on the show.