Detroit’s own Shady Records and Distinct Life came together to launch “Shady Life”, a collaborative collection that includes a crew neck sweatshirt and hoodie, as well as a limited edition Beats Pill.  The opportunity to include a piece with Beats By Dre, a globally recognized brand, is a proud addition to the collection and in line with the opportunity to continue to bring Detroit to the world stage.

When looking for a new local partnership, Shady Records saw a natural fit with Rick Williams and his brand, Distinct Life.  Their relationship began through Williams’ other notable venture, Burn Rubber, the infamous Detroit-based sneaker shop. The entertaining day-to-day of the shop and its staff are the subject of two seasons of the Shady Films produced web series “Detroit Rubber”.

Shady Records

Distinct Life Staff

Creative Direction, Design, Photography