Detroit’s own Shady Records and Distinct Life came together to launch “Shady Life”, a collaborative collection that includes a crew neck sweatshirt and hoodie, as well as a limited edition Beats Pill. The opportunity to include a piece with Beats By Dre, a globally recognized brand, is a proud addition to the collection and in line with the opportunity to continue to bring Detroit to the world stage.
When looking for a new local partnership, Shady Records saw a natural fit with Rick Williams and his brand, Distinct Life. Their relationship began through Williams’ other notable venture, Burn Rubber, the infamous Detroit-based sneaker shop. The entertaining day-to-day of the shop and its staff are the subject of two seasons of the Shady Films produced web series “Detroit Rubber”.