Distinct Life for Burn Rubber

About This Project

As co-owner of Burn Rubber, Rick Williams, founder of Distinct Life, worked closely with his partner Roland Coit to design 18 pairs of sneakers from New Balance, Fila, Puma, Reebok, and more. Whether it be the historic Michigan Central Station, Detroit Tigers third baseman Miguel Cabrera’s 2012 Triple Crown, Detroit’s blue and white collar workforces, or the iconic Boblo Boat, each shoe was inspired by Detroit’s history and culture.


Distinct Life Staff

Creative Direction, Design, Photography