WE ARE THE MACHINES
Here at the DISTINCT LIFE, we help you creatively tell your story by taking your ideas and the ideas that we develop together to help communicate your story to your target market. Understanding the technical aspects of a project is essential, but it is not always the single-most effective way to communicate. We work together to introduce the art and design elements in a plan to get your idea to a place where it can visually relay your message without you having to explain it.
OUR CREATIVE SERVICES INVOLVES CONCEPTUAL ACUITY AND THE ABILITY TO ACTUALIZE A VISION FROM BEGINNING TO END
Your company’s identity connotes feelings of trust, honor, pride, integrity, and more to a potential customer without saying a word. Our process for creating your identity involves an in-depth conversation about your brand, research about your market, and we then craft something together that will be timeless. We dissect your brand and your customers to create an identity that will resonate well within your market.
Most people are unsure of what Creative Direction is and how it adds value to their projects. If a Creative Director whose background is in design, if they only value the design elements in a project but do not understand development well enough to know if the developer is doing a good job, that’s poor creative direction. Great Creative Directors understand each portion of the design process and can push every member of the team to produce the utmost quality. The best Creative Directors are jacks-of-all-trades and masters-of-all-trades.
Our goal is to tell a consistent and representative story of your brand. Creating branded content for mediums such as merchandise, podcasts, events, marketing giveaways, etc. allows you to focus on the business building, and we can focus on the design of content that sets you apart from competitors.
Your Brand Guideline provides you with explicit instructions on how to represent your brand. Your customers will become familiar with your brand, and whenever they see it represented, they will expect consistency. Your logo, color palette, typography, etc. have to all be presented the same way across different mediums. The Brand Guide that we work on together will accompany you to meetings with designers, print shops, etc. to ensure consistency. The Brand Guideline will be the roadmap in your company’s brand development journey.
As a creative agency, we understand the importance of well-thought-out content, and we know how to create it. After the photography sessions for product photos, the social media videos, or the creative briefs and white papers have been written, how do you organize and present the content in a way that is effective for your customer base? Content strategy is the development, planning, creation, and management of content, and we can help you create that. Through establishing meaningful, engaging, cohesive, and consistent content, you will be able to connect with your customers effectively.
Consumer experiences are a way for brands to get their message across by giving customers something they can feel. Brand messaging that appeals to the five senses is impactful. We help brands create events, installations, and experiences that allow customers to leave with a tangible memory that they will associate with your brand. Experiential marketing can be accomplished through pop-up retail experiences, networking events, and special product launches.
Every brand needs as they say in the military “boots on the ground” of key leaders to drive your brand message to a broader and more diverse market. Our strategy session to help your company develop an Influencer Marketing program will prove to be invaluable to the growth of your brand. Word-of-mouth is the ultimate way to get the word out, and 89% of marketers state that Influencer programs ROI is as good or better than other marketing channels.
Packaging design is an essential part of your brand development and story. Your packaging design sends a message about your company and allows your brand to stand out amongst your competitors. Packaging helps to create a consistent impression of your company and products, especially for many brands that have customers who value a great unboxing experience. Packaging should not be one of the last things during the design process because it is usually one of the first things that will create an impression in the mind of the consumer.
If you have been doing business for a while, you’ll understand that photography is an essential key to creating a great website or social media page. Our team of photographers has shot for major clients such as Puma, Adidas, Comedy Central, Beats by Dre, etc. so our understanding of visual marketing will help your company grow in areas you may not have been aware of. Great imagery assists with SEO (Search Engine Optimization), and selling products online.
Photography is more than an art. It’s a skill. Professional photographers take time to study and learn their art, learning exactly what is required to take an eye-catching photo. There are seven elements of photography that break down each of the things a true artist should focus on, and they are: line, shape, form, texture, pattern, color and space. Each brings its own unique quality to a picture.
Consider the power of names like Nike, Slack, Quickbooks, Basecamp & Beats by Dre. Without any other explanations, you know what these brands represent. Developing the right name for your brand will shape the future of your company. All of our parents went through extensive research for selecting and choosing our names (even if we are named after someone in our family), the process is something that most people don’t take lightly. The same care and concern should go into naming your company.
Spatial design for events, pop-up retail experiences, real estate showings, etc. is more than just making a space look “nice” it is an art that involves proper planning and research. Our team can help you with a design plan that will make your event a success in the consumer’s mind forever.
Our agency specializes in creating impactful and carefully-selected brand collaborations and special projects. When your company decides to collaborate with another brand, if done correctly, this can expand your reach, expose you to new markets, and reshape your brand’s image. We have partnered with major brands like Beats by Dre, Bicycle Playing Cards, Ninja, General Motors, etc. to create a campaign, product, or event collaboration that allows brands to reach a new yet complementary audience.