DISTINCT LIFE X Puma "INSPIRE" Collection
JUNE 14-19, 2021
INSPIRE WEEK 2021 recap
For our 2021 release with Puma, we hosted an ENTIRE WEEK of events to celebrate our second INSPIRE collection consisting of footwear and apparel. As a Black-owned Brand Development Agency, we decided that Juneteenth week was the perfect time for the collection’s release, the release of THE geezyTH EXPERIMENT, the announcement of our new role as Creative Directors of Detroit’s Hotel St. Regis and a great time to celebrate the freedom of African Americans. The events included giveaways, live interviews, games, good music, and drinks!
THE geezyTH EXPERIMENT ARTIST TALK & ALBUM LISTENING W/1XRUN
Since the age of fifteen, Rick Williams (geezyTH) has been practicing the art of tap dance, gaining his foundation in Flint, MI. He has performed at the iconic Apollo Theatre in Harlem, NY, hosted by the legendary Whoppi Goldberg. Rick has now taken to his passion for music by executively producing and performing as the lead percussionist on THE geezyTH EXPERIMENT (TgE) album with some of Detroit’s hip-hop legends, sound engineers, and producers. A fifteen-print series with 1XRun, inspired by the song titles on the album, was also available for purchase. The Artist talk explored the inspiration behind the project, the Puma collection, and Rick’s journey as an artist and designer. The night consisted of good conversation, food, drinks and the opportunity to hear the album live.
THE geezy EXPERIMENT FINE-ART PRINTS W/1XRUN
To commemorate the release of the TgE project Rick designed a series of fifteen fine-art prints Inspired by the song titles from the album to be released with 1XRun.
ROLLER SKATING @ NORTHLAND ROLLER RINK
We dusted off and laced up our skates at the DISTINCT LIFE x Puma Adult-Only Skate party at the iconic Northland Roller Rink.
DISTINCT LIFE X PUMA BLOCK PARTY & INSPIRE COLLECTION RELEASE
We made our presence felt at Footlocker Detroit on June 18th for the in-store release of the INSPIRE Puma Collection. This event featured music, food, giveaways, a ping-pong, and a pop-a-shot basketball tournament for a chance to win a FREE pair of the DISTINCT LIFE X Puma INSPIRE Future Rider sneaker from the collection.
DISTINCT LIFE STORE GRAND OPENING & JUNETEENTH PARTY!!
On Juneteenth we held the Grand Opening of the DISTINCT LIFE store and the announcement of Rick and Yolanda Williams as the new Creative Directors for the hotel and a Juneteenth Happy Hour. There was food (soul-food) and giveaways.
Our closing event was a Juneteenth party hosted at Spotlite Detroit with sounds by Donavan Glover. With over 600 people in attendance throughout the night, it’s safe to say that the party was a MOVIE!!! See you next year.