Our Mission is to inspire, challenge, and celebrate culture for the betterment of all mankind.

OUR STORY

Rick Williams established the Distinct Life in 2010, originally as an outlet for his creative ideas.  Williams got started in marketing and brand development out of necessity as co-owner of the Burn Rubber Sneaker Boutique, transforming Burn Rubber from a small retail space into an iconic, internationally known brand. Through this experience, Williams developed a visionary approach for business and brand development, leading to the Distinct Life becoming a full-service creative agency.

We have partnered with a wide roster of clients such as Reebok, Beats By Dre, General Motors, and Shinola to name a few. We help our clients create products and experiences to connect with their audience in a unique and authentic way.  From the beginning stages of brand identity and social media strategy development to the intricate details of photography, art direction, and special product development, we focus on story telling and creating an emotional connection with your target.  In today’s world of information overload and over stimulation, we help brands rise above the fray, appealing to some or even all of the five senses, and conveying a feeling & emotion to their customer.

Based in Detroit, we offer a full suite of services that includes influencer marketing, experiential marketing, creative services, product development, and social media strategy/development.

OUR TEAM

Rick

RICK WILLIAMS

Agency Director

Yolanda

YOLANDA WILLIAMS

Assistant Director/Content Manager

nick

NICK ZAHER

Director of Digital Marketing

kp

KYLE POWELL

Senior Content Creator

JD

JEREMY DEPUTAT

Director of Photography for Special Projects

Jay-John

JAY JOHN

Director of Music Production